[Podcast] MM024: Startup Culture Series: The Unique Case of Zappos

Episode Description

In this newly-launched series at Marketing Mantra, called the “Startup Culture Series,” we’ll focus on unique case studies and share our views on startup best practices. Sandeep is joined by his co-host, Raksha Shenoy (his wife 😀) who has over a decade of experience in the HR space. She has worked with, and advised, interesting growth-stage startups and is passionate about the growth culture in startups.

In this episode, we’ll be talking about the unique work culture of Zappos. In particular, we’ll examine their practice of paying $2000 to new hires to quit and see if it’s a good tactic to retain the best hires.

To learn more about the Zappos culture, we highly recommend you grab a copy of Delivering Happiness by Tony Hsieh, CEO of Zappos.

Listen on: Apple Podcasts | Google Podcasts | Spotify

About Marketing Mantra

Marketing Mantra is a marketing podcast by 99signals, hosted by Sandeep Mallya. If you’re an entrepreneur, blogger, small business owner, marketer, or someone simply interested in marketing, you’re sure to find something useful and interesting in each episode.

Join us for a new episode every week (and sometimes more) and get better at marketing, SEO, and blogging.

Subscribe to Marketing Mantra on any of these platforms

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We’d really appreciate if you could provide ratings and reviews for our podcast on those platforms if you have a moment.

Visit 99signals.com for more tips, insights, and strategies on SEO and blogging.

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