MM014: Is It Worth Spending Money on Bing Ads?

Episode Description

Do you rely on PPC ads to drive traffic to your website?

When it comes to PPC ads, most marketers don’t go beyond investing in Google ads. Bing ads, on the other hand, has never really been considered a serious advertising platform.

But it may surprise some that Bing ads has a few unique benefits over Google ads.

In this episode, Sandeep Mallya explains why you need to reevaluate Bing ads as an advertising platform and provides 3 key reasons why it’s worth spending money on Bing ads.

Bonus Resources:

• 6 Reasons You Need to Start Investing in Bing Ads
• How to Write PPC Headlines (Like a Boss) – 9 Actionable Tips

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts | Anchor

About Marketing Mantra

Marketing Mantra is a marketing podcast by 99signals, hosted by Sandeep Mallya. If you’re an entrepreneur, blogger, small business owner, marketer, or someone simply interested in marketing, you’re sure to find something useful and interesting in each episode.

Join us for a new episode every week (and sometimes more) and get better at marketing, SEO, and blogging.

Subscribe to Marketing Mantra on any of these platforms

Apple Podcasts | Google Podcasts | Breaker | Radio Public | Spotify | Pocket Casts | Anchor | Stitcher

We’d really appreciate if you could provide ratings and reviews for our podcast on those platforms if you have a moment.

Visit 99signals.com for more tips, insights, and strategies on SEO and blogging.

Additional Resources

• MM015: The Number 1 Reason Why People Are Leaving Your Website (and Never Returning)
• 8 Algorithm Friendly Ways To Increase Organic Facebook Reach
• Top 5 Landing Page Builders to Generate More Leads for Your Business