6 Social Media Trends You Need to Know for Your 2022 Strategy

It’s often hard to navigate through the social media landscape – features and trends come and go just like your friends’ Instagram Stories. Some of them leave their mark and some of them pass never to be remembered again.

That’s why I’ve decided to run through some of the social media trends that will shape our social media experiences in the year to come. So make sure your social media strategy for 2022 incorporates at least some of these features – to show you as a brand that’s up-to-date and relevant.

6 Game-Changing Social Media Trends That Will Reshape Your 2022 Strategy

1. You will have to be on TikTok

Love it or hate it, TikTok with its 1+ billion audience is here with us to stay. TikTok is seeing unprecedented growth and it looks sustainable and long-lasting. And for short-form videos – a trend we will discuss further – this is the #1 social media network to consider.

Image Source: Statista

So if you need to connect with people who are under 40, and especially 30 years old, this is a must-have platform.

2. Consumers will want to purchase directly from social media platforms

There’s a reason why PayPal wanted to purchase Pinterest. Consumers today, especially thanks to the pandemic, are increasingly willing to shop online. And direct purchasing from their favorite Insta or Pinterest account is where the future is.

So social media is now no longer simply about the top of the funnel experiences – like brand discovery and interest stimulation – it’s actually about conversions that translate directly to dollars.

3. You will have to be able to provide full customer support through social media

If your marketing and sales rely a lot on social media, expect customers to want full-scale support via those channels.

Gartner forecasts that 60% of all customer care requests will be dealt with through online channels, and social media makes up a large share of those.

4. Short-form videos will dominate the landscape

Thanks to the rise of TikTok and a big mark Snap/Instagram left on our content preferences, short-form video content is the format that looks most attractive to users.

Likely, it will soon dominate the social media landscape so the faster you learn how to create efficient short-form videos, the more leeway you have for social media success in the future.

5. You might have to consider engaging amateur creators

If you haven’t thought of influencer marketing before, 2022 is when you might have to turn to influencers for brand awareness and sales.

They have the audiences, they have the authority, and they have the tools to create engaging co-branding partnerships that will expand your brand’s reach and drive an influx of new customers.

6. Organic strategies will be in decline

Alas, if you want any tangible business results from social media, chances are, you will have to allocate some ad dollars.

For years, organic reach has been slowing down, and some studies report ten-digit falls. Therefore, get ready to expand your social media budget and learn everything there is about social media advertising.

Over to You

Hope this recap of the key social media trends in 2022 will help you prepare a bulletproof social media strategy for your business. Make sure to share your thoughts on the things we discussed here and drop your own forecasts in the comments below.

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