It depends on your participation in each platform and it depends on your goals. Or it depends on the level of service you hire me for. A minimal posting schedule will result in minimal growth and minimal interaction. But when you are engaging and more active you can have a great impact on the buzz you are generating, your sales, and the traffic to your website. It’s not instantaneous and takes time and effort and may need to include some social advertising costs. You also need to have a clear funnel and call to action so your social media efforts feed your email list, if this is your goal. Once on your email list then you can do more traditional marketing.

No. You only have to participate where it makes sense. You don’t need to do everything. We will assess where your customers are participating and what makes sense for your audience and your industry. But you don’t always need to be on every platform. You need to enjoy what you are doing. Or you can hire us to do it for you. We keep an open dialog so that you know what is happening and what is working for you.

On Facebook, posting 2 times per day is typically ideal but it can also depend on your audience. Twitter can handle more posts per day (4-8), depending on your growth goals. Posting a status update once a day on LinkedIn is good, plus using the Publishing system once or twice a month (or more if this is your main social site) works well. Posting on a regular basis (no matter how often) on YouTube is vital. Posting two or three times a week on G+ is good for SEO. And if you are using a live video social platform – you might need to post at least once or twice a day.

Make good connections by giving away helpful content. Use social media to get to know your prospects in the same way you would at a Networking meeting. Post sales messages only 10­-20% of the time and deliver great information, tips, and content the rest of the time. You will create raving fans who will do the selling for you. Most importantly drive social media users to your email list and use your email marketing to do your selling for you. An easy formula to remember is ­Gain Trust –> Build Relationships –> Offer Solutions.

You should be measuring what your goals are. Most likely that’s ultimately going to be actual sales, but along the way you will need to track growth of followers, engagement, clicks to your website and a few other items. You need to put some technical code in place to track actual sales. And that is done on your website and landing pages. Also, custom coupon codes are an easy way to track from social to sales. Growth in Fans, Followers, and connections is a decent measure of social media health but doesn’t tell the whole story. Our analytics reports give you a picture of the health of your sites and we can work together to track sales.

The million dollar question these days. Pages are not showing up as much in the newsfeed and it’s frustrating. You can see exactly how many people see your posts and sometimes it can be as low as 2% of your total fan base. Frustrating! You need to get more engagement on your Page to be seen more. You also will have to educate your clients on paying to promote your posts occasionally with boosting and ads. Remember, there are only 4 ways to expand Reach and get seen in the newsfeed more often; post content your audience LOVES to Share, use excellent keywords and hashtags, partnerships for sharing, and advertising. Remember to check the Page Insights to see which post your audience is sharing and commenting on – and do more of those!

We’ll work with you to strategically target other Pages, encourage sharing and interaction on your page, and possibly run targeted ad campaigns and contests. You need to have a clear business funnel where we can direct people to go. Generally, it is good to adopt an inbound marketing system on social as direct to sales is not the easiest thing to do. We can help you build authority in your field by the types of posts and help you add to your email list by giving away things your audience needs. All of these things will help us find your customers on Facebook.