[Podcast] MM043: Machine Learning and Marketing w/ John Wall from Marketing Over Coffee

In this special episode, Sandeep Mallya will be be joined by John Wall, co-host of Marketing Over Coffee. If you haven’t subscribed to Marketing Over Coffee already, I’d urge you to do so right now. It’s one of the most highly-regarded marketing podcasts with over half a million downloads annually. The show follows a unique format — John Wall and his co-host Christopher Penn record most of their episodes in a local coffee shop where they discuss the latest marketing trends and occasionally invite marketing influencers to share their unique perspectives.

Past guests on the show have included thought leaders and influencers like Seth Godin, Rand Fishkin, and Simon Sinek, among many others.

John Wall is also the head of biz dev at the marketing data and analytics consulting firm, Trust Insights.

At Trust Insights, John’s team uses machine learning and artificial intelligence to help their customers make better decisions. So the main focus of this episode will be on how AI and machine learning can be used in marketing. But John will also be sharing his unique insights on SEO, social media marketing, and entrepreneurship. Super excited to have John Wall on the show and I hope you enjoy listening to this exchange.

Listen on: Apple Podcasts | Stitcher

Resources discussed in the episode:

• Marketing Over Coffee Podcast
• Most Popular Episodes of Marketing Over Coffee

3 books John Wall recommends to entrepreneurs:

• Start With Why by Simon Sinek
• The Dip by Seth Godin
• Traction by Justin Mares and Gabriel Weinberg

About Marketing Mantra

Marketing Mantra is an online marketing podcast by 99signals, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he’s learned through years of running a successful blog that generates over $6,000 in side income each month. You’ll also hear from leading marketing experts and entrepreneurs from around the world who’ll share insights on SEO, content marketing, PPC, affiliate marketing, and more.

Past guests have included Matthew Woodward, John Wall (Marketing Over Coffee), Vlad Calus (Planable), and many more. Join our 3,000+ weekly listeners.

Subscribe to Marketing Mantra on any of these platforms

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Visit 99signals.com for more tips, insights, and strategies on SEO and blogging.

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