[Podcast] MM046: Crafting Emotionally Charged Stories w/ Jules Dan from Storytelling Secrets Podcast

In this episode, Sandeep Mallya is joined by our special guest, Jules Dan, host of the Storytelling Secrets podcast. Jules is a group fitness instructor turned email copywriter and has a passion for stories.

His podcast, Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK.

Jules is passionate about teaching his audience the power of interviews to really understand people’s core desires, motivation for change, and why people buy.

If you’ve ever dreaded the ‘research’ that goes into writing high converting copy, you need to listen to this episode. By the end of this episode, you’ll learn exactly how to use his story interview framework to write your next winning promotion.

Listen on: Apple Podcasts | Stitcher

Resources discussed in the episode:

• Jules Dan’s podcast (Storytelling Secrets)
• Jules Dan’s website (Sign up for his email copywriting course on the home page)

Books Jules recommends to hone your storytelling skills

• Expert Secrets by Russell Brunson
• Stories That Stick by Kindra Hall

About Marketing Mantra

Marketing Mantra is an online marketing podcast by 99signals, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he’s learned through years of running a successful blog that generates over $6,000 in side income each month. You’ll also hear from leading marketing experts and entrepreneurs from around the world who’ll share insights on SEO, content marketing, PPC, affiliate marketing, and more.

Past guests have included Matthew Woodward, John Wall (Marketing Over Coffee), Vlad Calus (Planable), and many more. Join our 3,000+ weekly listeners.

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Visit 99signals.com for more tips, insights, and strategies on SEO and blogging.

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