August 9, 2018
In this episode of the Marketing Mantra podcast, Sandeep Mallya, talks about Instagram IGTV, a new feature from Instagram that allows you to upload long-form vertical videos to the platform. These videos can be up to an hour long.
May 26, 2018
LinkedIn is a professional network where people are looking for business and talent solutions. When you highlight your business to this highly professional and active community of people, your chances of generating leads are significantly increased when compared to other platforms...
April 17, 2018
Quora has come a long way since its inception back in 2009 and currently has a growing user base of more than 195 million active monthly users.
Today Quora is an amazingly huge question and answer website that has been amassing a lot of attention over the last couple of years. If you’ve ever tried Yahoo answers, you can say that Quora is a much more refined version of the latter...
February 6, 2018
Facebook groups have considerable advantages over Facebook pages when it comes to promoting a business.The primary goal of every business is to have a highly targeted audience to facilitate ease of conversion. Facebook groups help garner a high level of engagement and promote the business in a way desired by the business owner...
January 15, 2018
Social Media today is not what it used to be a year ago. Being marketers, we always need to be on our toes, implementing anything or everything that promises to improve our productivity and efficiency...
December 29, 2017
If you are already familiar with Facebook and other social media analytics, you know how important it is for your business. Apart from tracking and understanding how your posts are performing, you can do crazy targeting to attract your target audience or customers with the data you’ve obtained...
December 4, 2017
Getting your Facebook page verified is a great way to establish trust and credibility. The verified badge shows your audience that your business is authentic and also helps it rank higher in search engine result pages (SERPs)...
October 6, 2017
Wondering who to follow on Snapchat? Here are the top 10 accounts - entrepreneurs, influencers, and brands - every marketer needs to follow on Snapchat.
August 4, 2017
Mobile apps have made the process of content creation easier by turning our smartphones into all-in-one production studios, allowing marketers to create high-quality content. Here's a list of 19 amazingly useful iOS apps for marketing professionals to create high-quality content.
July 27, 2017
Your Twitter follower count is an important metric for various reasons. It adds credibility to your business and makes it possible for you to maximise the reach and engagement of your content. If you have just joined Twitter or maintained an inactive presence thus far, here 6 simple tips you can try to get your first 1000 followers.
May 18, 2017
With over 5 million businesses using Instagram, it goes without saying that marketers need to think of new ways to stand out. Here 15 Instagram apps to help you increase followers and engagement.
February 9, 2017
Making a few small changes to your Facebook ads that increase CTR can have multiple benefits for your campaign. Let's look at three best ways to improve your Facebook Ads.
January 29, 2017
Here’s a list of 10 brands on Instagram who should serve as an inspiration to your own Instagram content strategy.
January 19, 2017
At Startup Cafe Digital, we firmly believe in the power of analytics in helping businesses achieve social media success. Setting goals and targets for your business […]
December 18, 2016
If your Facebook audience responds well to visual content, then you should seriously consider sharing Instagram posts on Facebook.
December 7, 2016
Social media monitoring allows brands to measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending […]
November 30, 2016
When it comes to social media, it’s not the number of followers you have that matters, it’s the quality of those followers that matters the most. […]
November 17, 2016
It’s time to reconsider Google+. A social network which you probably abandoned years ago is making a slow, but steady revival, and social media marketers are […]
October 28, 2016
Social media marketing is not easy. Finding the right type of content for your audience and then determining the optimal time to post that content on different channels can be an […]
October 7, 2016
What are the annoying social media habits of certain brands that make people unfollow them? To find the answer, Sprout Social recently conducted a survey of more […]