A social media calendar is a planning tool that details the schedule of all your social media posts, ideally prepared for month-long posting. Check out our step-by-step guide to creating your own social media calendar.
Designing landing pages for conversion is just as important as crafting a relevant campaign. Here are 6 actionable tips to build effective landing pages.
Whenever we are uncertain of making a decision, we follow other people assuming that they're doing the right thing. Let's dive further on how to use social proof in your marketing.
In episode #10 of the Marketing Mantra podcast, Sandeep Mallya answers the all-important question—How long should your blog post be? Plus, he also reveals a tool that can help you arrive at the right word count for a blog post for any topic.
Mobile apps have made the process of content creation easier by turning our smartphones into all-in-one production studios, allowing marketers to create high-quality content. Here's a list of 19 amazingly useful iOS apps for marketing professionals to create high-quality content.
The value and role of small businesses to our economy is enormous. According to Entrepreneur, there are between 25 million and 27 million small businesses in the U.S. that account for […]
When it comes to implementing content marketing, majority of the companies have a plan to make it a part of their overall business strategy. But when […]
If your niche has several competitors, then you need to ensure that your content ranks well in search engines and creates enough social media buzz in […]