April 15, 2019

[Podcast] MM019: Google+ is Back (But Probably Not the Way You Think)

Google+ is back in an all new avatar. In this episode, Sandeep Mallya talks about Google’s surprising new decision to revive the failed social network as an enterprise communications tool. Tune in to this episode to learn more.
March 19, 2019

MM017: A Rookie SEO Mistake that is Costing You Traffic (And How to Fix It)

In this episode, Sandeep Mallya reveals a rookie SEO mistake that's costing you massive search traffic. Find out what that mistake is and how you can go about fixing it to increase your search rankings.
January 26, 2019

[Podcast] MM013: How to Recover from a Google Panda Penalty

In this episode, Sandeep Mallya discusses the influence of Google Panda algorithm update on SEO and the steps you need to take to recover from a Google Panda penalty and reclaim your search rankings.
January 20, 2019

[Podcast] MM012: Snapchat has the Happiest Users (according to Snapchat)

In episode #12 of Marketing Mantra, Sandeep Mallya talks about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study biased or can marketers learn something from this? Listen to this episode to find out.
January 10, 2019

[Podcast] MM011: The One Instagram Tool You Have to Use to Drive Traffic and Conversions

If you've used Instagram for marketing, then you'd know one of the major challenges on the platform is to drive traffic to your website. Instagram's 'one link in bio' limitation is a major hurdle for marketers and entrepreneurs. Luckily, there's an Instagram marketing tool that can side-step this limitation and drive tons of traffic to your website.
January 7, 2019

[Podcast] MM010: How Long Should Your Blog Post Be?

In episode #10 of the Marketing Mantra podcast, Sandeep Mallya answers the all-important question—How long should your blog post be? Plus, he also reveals a tool that can help you arrive at the right word count for a blog post for any topic.
December 18, 2018

[Podcast] MM009: One Simple (Yet Super Effective) Way to Get More Twitter Followers

One of the greatest challenges on Twitter, as with any major social media platform, is to get relevant followers. That’s why Sandeep Mallya is going to reveal a simple technique in this episode — a technique you can use to get organic followers on Twitter who are not just relevant, but who are also genuinely interested in your tweets.
December 16, 2018

3 Ways to Use Instagram IGTV for Your Business (With Examples)

There are several businesses that are already using IGTV to grow their brand's visibility. To that end, here are 3 ways you can use IGTV to grow and engage your Instagram audience.
November 20, 2018

[Podcast] MM008: The One SEO Tool You Aren’t Using (But Should)

In episode #8 of the Marketing Mantra podcast, Sandeep Mallya talks about the one SEO tool you aren’t using, but should. Find out which tool you should be using to increase your search rankings.
October 10, 2018

[Podcast] MM006: Thoughts on Google+ Shutting Down

Google is finally pulling the plug on Google+. In this episode, Sandeep Mallya shares his thoughts on Google+ shutting down and its implication for social media marketers. Tune in to hear why Google took this decision and its implications for social media marketers.