October 10, 2019
![[Podcast] MM036: An Interview with Subramanian Kalpathi, Author of “The Millennials”](https://www.startupcafedigital.com/wp-content/uploads/2019/11/millenials-scd.jpeg)
In this episode, we’ll be joined by Subramanian Kalpathi, author of “The Millennials.” He will talk about the collaboration challenges faced by millennials and what entrepreneurs can do to foster a culture of collaboration.
October 8, 2019
![[Podcast] MM035: This Month in Social Media: Facebook Hiding Like Counts & Other Top News Stories](https://www.startupcafedigital.com/wp-content/uploads/2019/11/social-media-news-sept-2019.jpeg)
Welcome to the September 2019 edition of "This Month in Social Media." Tune in to this episode to learn more about the top 3 news stories in social media marketing.
October 4, 2019
![[Podcast] MM034 - The Best Podcast Analytics Tool](https://www.startupcafedigital.com/wp-content/uploads/2019/11/podcast-analytics-tool-scd.jpeg)
If you have your own podcast, then you'd probably know how difficult it is to keep a track of your podcast downloads on so many different channels where your podcast is available. Luckily, there's a tool that provides accurate analytics data for podcasts. And it's 100% free. Tune in to this episode to learn more about this incredibly useful podcast analytics tool.
October 2, 2019
![[Podcast] MM033 - How Chatbot Landing Pages Can Boost Your PPC Conversion Rates — with Ish Jindal from TARS](https://www.startupcafedigital.com/wp-content/uploads/2019/10/chatbots-2019.jpeg)
In this episode, Sandeep Mallya will be joined by Ish Jindal, co-founder of TARS Chatbots — a popular chatbot-building platform.
September 30, 2019
![[Podcast] MM032: The WeWork Fiasco, Explained](https://www.startupcafedigital.com/wp-content/uploads/2019/09/wework-fiasco-podcast.jpg)
In this episode, we break down the sequence of events that unfolded over the past few weeks that took WeWork from being a potential Wall Street darling to a cautionary tale.
September 7, 2019
![[Podcast] MM031: This Month in SEO [August 2019 Edition]](https://www.startupcafedigital.com/wp-content/uploads/2019/09/this-month-in-seo-aug-2019.jpeg)
In this episode, Sandeep Mallya shares the top 3 news stories in Search Engine Optimization (SEO) in August 2019.
August 30, 2019
![This Month in Social Media [Aug 2019]](https://www.startupcafedigital.com/wp-content/uploads/2019/09/smm-news-aug2019.jpeg)
In episode 30 of the Marketing Mantra podcast, Sandeep Mallya shares the top 3 social media news stories in August 2019.
August 22, 2019
In this episode, Matthew Woodward will talk about the role of link building in the rapidly evolving SEO landscape and share 3 of his favourite link building strategies.
August 19, 2019
In this post, we will discuss the three best Facebook ad examples used by brands and identify the aspects that make them work.
July 28, 2019
In this episode, we discuss the art of paid content promotion. Sandeep Mallya is joined by Daniel Daines-Hutt from AmpMyContent.
July 2, 2019
In episode 27 of Marketing Mantra, Sandeep Mallya shares his thoughts on Facebook's new cryptocurrency, Libra, and how the social media giant aims to revolutionize the payment system with the new digital money.
June 17, 2019
![[Podcast] MM026: How to Audit Your Marketing Team's Productivity — with Vlad Calus from Planable](https://www.startupcafedigital.com/wp-content/uploads/2019/09/mm026-productivity.jpeg)
In this episode, our special guest Vlad Calus from Planable talks about auditing your marketing team's productivity and upgrading their results.
June 10, 2019
![[Podcast] MM025: How to Use Facebook Ads to Double Your Email List — with Lucas Lee-Tyson from Growth Cave](https://www.startupcafedigital.com/wp-content/uploads/2019/06/fb-ads-email-list.jpeg)
Did you know you could grow your email list exponentially with Facebook ads? Tune in to this podcast episode to learn how to leverage Facebook ads to grow your email list.
June 6, 2019
In this newly-launched series at Marketing Mantra, called the "Startup Culture Series," we'll focus on unique case studies and share our views on startup best practices. Sandeep is joined by his co-host, Raksha Shenoy (his wife 😀) who has over a decade of experience in the HR space.
June 5, 2019
In episode 23 of Marketing Mantra, Sandeep Mallya shares his thoughts on Apple's decision to shut down iTunes and break it down into 3 standalone apps — Apple Music, Apple Podcasts, and Apple TV. Find out why Apple decided to pull the plug on one of its most iconic brands.
May 31, 2019
In this episode, Sandeep Mallya reveals a Facebook Marketing secret no one is talking about. Learn this secret to gain a competitive edge and craft an effective Facebook marketing strategy.
May 24, 2019
WordPress is the most popular content management system (CMS) in the world. It powers over 30% of all websites on the internet. In this episode, Sandeep Mallya talks about 3 best (and 100% free) WordPress plugins you can use to generate more traffic for your website and boost user engagement.
May 13, 2019
What do successful entrepreneurs like Bill Gates, Richard Branson, Elon Musk, and Mark Zuckerberg have in common? Aside from being billionaires, of course, they are all avid readers, and some of them even attribute their success to reading.
May 3, 2019
In this episode, our special guest Ilya Lyubimov, Affiliate Manager - SEMrush, shares his views on the latest SEO trends and tells us what's next for SEMrush.
May 1, 2019
Whenever we are uncertain of making a decision, we follow other people assuming that they're doing the right thing. Let's dive further on how to use social proof in your marketing.